Colour your Facebook profile pic pink and blue for a good cause! #goPINKandBLUE is an international pregnancy and infant loss awareness campaign created to invite the world to support what used to be a silent topic. Created by New York City organisation, Knot My Baby, Inc. and supported by countless pregnancy and infant loss awareness (PAILA) advocates around the world. #goPINKandBLUE uses social media to follow the PAILA community, shining a light on those dedicated to healing hearts and educating on safe pregnancy practices. Follow the link and Show your support on Facebook going pink and blue!

Every year in New Zealand, over 700 babies die between 20 weeks gestation, and 12 months of age, according to Sands, the national and international stillbirth and neonatal death support group for parents. And, according to the most recent figures from the Ministry of Health, the number of Sudden Infant Death Syndrome (Sids) deaths dropped annually from 56 in 2007 to just 18 in 2012. Sids - also known as Sudden Unexpected Death of an Infant (Sudi) and cot death - is the sudden unexplained death of a child less than one year of age.

Meanwhile, New Zealand’s rate of stillbirths has dropped since 2007. One baby died for every 200 births in 2013, compared with one for every 180 births in 2007,

Parameters of stillbirth vary around the world; the international measure is 28 weeks gestation, but New Zealand registers babies from 20 weeks into the pregnancy, or from when the babies weigh 400g.



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