Empowering Mama, Embracing Postpartum

Meet Viva La Vulva — where real, raw postpartum care takes centre stage. Born in Aotearoa: to empower mamas and embrace the transformative postpartum journey because every mama deserves to feel seen, supported, and celebrated as she navigates the beautiful chaos of motherhood.

Postpartum is often a season of change, healing, and adjustment. But too often, the needs of mamas are overlooked. That’s why Viva La Vulva exists — to provide natural, practical essentials that support new mamas during the fourth trimester and beyond.

Viva La Vulva creates natural, mama-approved products to support postpartum recovery, comfort, and self-care. The range is thoughtfully designed with the unique needs of mama in mind, offering essentials that are practical and purposeful. Each product is crafted to provide relief, nurture healing, and empower the postpartum experience. 

• The Home Stretch: For the third trimester, designed to support mamas as they prepare for birth. It includes essentials like a Belly Mask, Raspberry Leaf Tea, Perineal Massage Oil and other products to support relaxation, hydration, and skin nourishment during those final weeks of pregnancy.
• The Revival Kit: You can’t spell revival without VIVA - This essential kit covers all aspects of postpartum recovery, from perineal care to body healing. It includes the Healing Perineal Spray, The Good Witch Hazel, Soothing Postpartum Ice Packs, and more to support mamas during the fourth trimester - whatever way she births.
• The Through The Sunroof Kit: Specifically curated for mamas experiencing a belly birth, this kit addresses post-surgery support with products to support wound healing, soothe discomfort, and nurture self-care.
• The Labour of Love: An award-winning, thoughtfully curated kit of hospital bag essentials to support mamas during labour and birth. This kit helps to support mama through labour and into early postpartum.
• The Fanny Faves: This collection of mamas faves, offers key items like the Healing Perineal Spray, Peri Wash Bottle + The Good Witch Hazel and Postpartum Padsicle Gel.

Postpartum isn’t "one-size-fits-all," and neither are the products. Every mama’s experience is different, which is why the products are versatile, easy to use, and grounded in nature’s most soothing ingredients. The formulations avoid unnecessary additives and prioritise natural, effective ingredients that are gentle on sensitive postpartum skin.

But they’re more than just products — they’re building a community. Through their blog, social media, and initiatives like our "Postpartum Unfiltered" project, they’re creating space for real conversations about motherhood. They know that motherhood can be messy, beautiful, exhausting, and magical all at once and they’re creating a village that embraces every part of that experience.

Why Choose Viva La Vulva?

• Natural Ingredients: The products are crafted with natural, plant-based ingredients that are safe for sensitive postpartum skin. Committed to creating products mamas can trust.
• Mama-Approved: Every product is tested and loved by real mamas, ensuring they meet the highest standards of care and comfort.
• New Zealand Born: Proud to be a New Zealand brand, supporting local and prioritising sustainability where possible.
• Real, Raw, and Honest: They don’t shy away from the messy, raw realities of postpartum. The brand’s voice is rooted in honesty and empowerment.
• Community-Centred: More than a business - a village dedicated to supporting mamas with education, encouragement, and empathy.


Motherhood doesn’t come with a manual, but it does come with a village. Viva La Vulva is here to remind you that you’re never alone in this journey. From nourishing belly masks to healing perineal sprays, committed to helping mamas feel cared for and empowered in every stage of postpartum.

Shop Now
Discover our full range of postpartum essentials and join our community of mamas who are embracing the raw, real beauty of postpartum.
🌐 www.vivalavulva.co.nz
👉 Follow us on Instagram: @viva_la_vulva_nz

Because every mama deserves to feel seen, supported and celebrated.