Newborn life made easier

When you become a parent, your whole life changes in ways you could have never imagined. Your world now revolves around your precious baby and their needs. H&M are here to help simplify your parenting journey by providing the perfect garments for your new baby, as well as practical tips for new parents.

So what exactly should you look for when choosing garments for your brand new family member? Firstly, try to choose products that are both kind on the environment and kind on baby. At H&M, sustainability and safety are top priorities when it comes to baby and kids’ clothing. Their technicians, quality reviewers and specialists work to ensure the quality and safety of all H&M products. Also, when you buy a baby garment in cotton from H&M, you can be certain that you’re supporting a more responsible cotton industry.

Another thing to look out for is no uncomfortable details on garments. All press studs, tags and details on H&M’s baby garments are tested to withstand use and washing. Their newborn collections contain as few seams as possible and instead of attaching tags at the neck, the details that you may need are printed directly onto the garment. If a tag is necessary, they use super-soft variants that won’t irritate baby’s skin.

Four benefits of H&M’s baby garments:

1. A quick change is a good change

H&M makes quick changes easy with many of their bodysuits for newborns being completely open. In the beginning when you’ll be doing lots of nappy changes, this will make all the difference!

2. Comfy pants

Soft waistbands for squishy baby tummies are essential. H&M’s super-soft, double-folded waists sit comfortably against your baby’s tummy; perfect for this sensitive area.

3. Nice for nappies

It may seem strange, but not all baby garments are made to fit a nappy underneath. H&M’s baby garments leave enough room for a nappy and are made without irritating side seams, so are always comfy!

4. Snug socks

Finding socks that actually stay on tiny baby feet is hard! Thankfully, many of H&M’s trousers are designed with feet, and inside there is a small elastic band that holds it in place. The stretchy fabric also fully adapts to small feet. 

TO FIND YOUR NEAREST STORE, VISIT  HM.COM/NZ