Be inspired by the woman behind Snooze

We talk to Cara Popping, the woman behind SNOOZE, about her business and the family/work balance.

Tell us a bit about your business:
SNOOZE is an online store selling baby and toddler sleep products. Our key difference is that our products are all app controlled – so hopefully this means less disturbed sleep for children as parents don’t need to sneak in and out of the bedroom! Currently, SmartSnugg and Ooly are our products, both of which I’m really excited about. Ooly recently sold out within just a few weeks!

What’s your biggest inspiration?
Mums in business. It’s no mean feat running a business with a young family (or older children!). I believe ‘the woman’s load’ is a real thing – we are so many things to so many people and carry so much. I continue to be in awe of mums running successful businesses while also running a busy household.

How do you find a balance between family life and your business?
Last year I invested in a work phone. This was the best thing I could have done to improve my work/life balance. At the end of my work day, the phone stays on my desk and isn’t looked at until the next day. I find this means I can be more present for my family and it makes me ‘switch off when I intend to!

What’s on the horizon for your business?
I have a couple more products in the pipeline to add to our small collection, and I’m looking at the possibility of wholesaling one or two of the products – making them available in physical stores as well as our online store. I am also in the process of building a .com.au website to sell Ooly directly within Australia. I’m really excited for what the future holds for my business.

Check out @shop_snooze on Instagram, or shopsnooze.co.nz.