Mama means business!

Today we can reveal, kiwi-owned PURE MAMA Skincare (and friends of OHbaby!) are taking on the billion-dollar US pregnancy skincare industry, with their launch into major retailers Erewhon, Nordstrom, Macy’s and Revolve.

Co-owned by sisters Lara Henderson and Yasmin Shepherd, PURE MAMA Skincare are best known for their luxury, must-have Belly Oil. Selling out just a few months from launch in 2021, PURE MAMA has experienced remarkable growth and success as a start-up New Zealand company in just over three years. 

PURE MAMA’s unwavering commitment to safety, quality, and effectiveness has also garnered a growing international audience, with endorsements from high-profile figures like Kourtney Kardashian, who shared the product range with her 222 million followers on Instagram. The brand has also achieved remarkable success with retail partners, including the prestigious beauty giant MECCA, selling out six times since launching in August 2023 as their first-ever pregnancy skincare brand and growing over 300% year on year since launch. 

Founder, mama and co-owner of PURE MAMA, Lara Henderson shares, "It’s been an incredible journey to get to this point, especially navigating the throws of start-up and starting a family. Our US launch marks an exciting new chapter for us as we continue to provide mothers with safe, effective, and luxurious skincare options." 

Co-owner and mama, Yasmin Shepherd adds, “we’re excited to partner with these prestigious retailers. Each one aligns perfectly with our brand values and mission to deliver quality skincare to mothers-to-be and new mothers everywhere." 

GO GET ‘EM GIRLS!

Read more about Lara’s family and her journey with PURE MAMA here